What is an App Privacy nutrition label?
An App Privacy nutrition label is the standardized summary on an app's App Store product page that discloses what data the app collects, how that data is used, and whether it is linked to the user's identity or used to track them. Apple styles it like a food nutrition label so people can compare apps at a glance before downloading. The developer fills it out and is responsible for its accuracy.
What the label shows
Apple organizes the label into a few headings. Data Used to Track You covers data linked with third-party data for advertising or shared with data brokers. Data Linked to You covers data tied to the user's identity, such as an account or device identifier. Data Not Linked to You covers data collected but not associated with the user. Within these, the label lists data types like contact information, identifiers, usage data, purchases, location, and health, so a viewer can see both what is collected and how it is treated.
How developers fill it out
You complete the label in App Store Connect by answering Apple's questionnaire about the data your app handles. A key responsibility is that the answers must include data collected by third-party SDKs you embed, such as analytics, advertising, or crash reporting libraries, not just code you wrote yourself. Apple displays your answers on the product page, and an inaccurate label can lead to App Store review issues. You update the label as the app's data practices change.
The label versus ATT and how AppFlight fits
The privacy label and App Tracking Transparency are complementary but distinct: the label is disclosure on the store, while ATT is a consent prompt at runtime. An app that tracks users typically needs to both disclose it on the label and request permission through ATT. AppFlight builds native Swift and SwiftUI projects and can wire integrations such as analytics and crash reporting, and because those SDKs affect what the label must declare, knowing exactly what each integration collects makes completing an accurate label in App Store Connect more straightforward. The developer still submits and stands behind the label.
FAQ
Who fills out the App Privacy label?
The developer completes it in App Store Connect by answering questions about the data the app and its third-party SDKs collect. Apple displays the answers on the product page. The developer is responsible for keeping it accurate and up to date.
What categories does the label use?
Apple groups disclosures into Data Used to Track You, Data Linked to You, and Data Not Linked to You, across data types like contact info, identifiers, usage data, and location. Each type the app collects is listed under the relevant heading.
Is the privacy label the same as the ATT prompt?
No. The privacy label is disclosure shown on the App Store, while App Tracking Transparency is a runtime consent prompt. An app can need both: the label discloses what it collects, and ATT asks permission before tracking across other companies apps.